If you are an e-commerce business owner, website design is probably a low-priority area for you. After all, you have product photography, cataloguing, order processing, customer service, and marketing campaigns to look into. But when you examine closely, the most thriving e-commerce stores are the ones that have fantastically designed, user-friendly websites.
During the first few seconds when visitors land in your e-commerce store, the website design and content layout will largely determine whether they will stay and explore, or go bouncing off to your competitors.
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Here are 8 important reasons why good website design is important for an e-commerce website:-
- A Well-designed E-commerce Site is SEO-friendly.
Inputs from IT professionals at the leading website designing company in India establish the fact that a well-designed site is well-optimized, which goes hand in hand with higher search rankings. As an online entrepreneur, you want an organic, steady stream of relevant search users to land up on your site. A specialized e-commerce website development company can help you attain this easily.
- An Enticing Window Display for the Virtual World.
What is the single-most enticing factor that draws customers into a brick-and-mortar store? No doubt, it is the alluring shopping window display! Similarly, when it comes to enthusing e-commerce store visitors to explore your products range, a web design that is visually stunning, yet easy to navigate will work its charm.
- Helping Shoppers find exactly what they want.
As an e-commerce business owner, you might have an incredible collection of products or the best customer service. But potential shoppers will be able to find what they want only if your website has been designed to enhance their shopping experience. From convenient drop-down menus to 360-degrees product views and useful information like FAQs that are visible, and the ease of scrolling though, there is a lot of effort that goes into building a website that provides the perfect online shopping experience.
- Higher Conversions are Imminent with a Well-Designed Website.
The e-commerce thumb rule for any reputed website designing company in India is the strategic placement of CTAs. CTAs stand for Call to Action tabs like ‘Add to Cart’, ‘Continue Shopping’, ‘Check out’, ‘Redeem Coupon Code’, Buy Now’, and so on. When you hire a professional e-commerce website development company, they will ensure that the font size, colour, background/highlight, and placement of these strategic CTA tabs are top-notch. This will automatically lead to higher conversions for your e-commerce business.
- Aids in Effective Brand Building
For e-commerce businesses owners who want to cement a positive brand image and garner a loyal customer base, the e-commerce website design plays a pivotal role. Aspects like branding uniformity, choice of logo colour, logo size, brand communication snippets, brand storytelling, and so on, are very important aspects for any entrepreneur today. Competition in the online marketplace is very intense, and only the best e-commerce stores, both in terms of functionality and aesthetics can win the race. Trust-building for e-commerce stores is very important today, which comes in when you have effective brand-building. A professionally designed website speaks volumes about your efficiency and reliability as an online shopping venue.
- Creating an In-Store Experience par Excellence
The Covid-19 pandemic has fundamentally altered conventional shopping dynamics. Especially in India, most shoppers are hesitant to step out of their homes and are mostly reliant on online shopping. But the innate urge to examine/try products physically persists. With cutting-edge e-commerce web designs that include Virtual Shopping Assistants and Augmented Reality Shopping, a one-of-a-kind, personalized shopping experience can be created.
- Stay ahead of Competitors
All leading e-commerce stores today across all industries and product/service categories are heavily investing in website design and SEO. If you wish to stay ahead in the game, ensuring that you have a well-designed website is a bare minimum requirement. This doesn’t mean that you load your site up with fancy graphics, audio, and video clips, whilst slowing it down considerably. A good website design is visually stunning, yet easy to use, convenient to navigate, and most importantly has good speed.
- Mobile Browsing and Shopping
A large chunk of web users today prefer to shop using their smartphones. For your e-commerce website to be clearly visible, accessible, and alluring enough for varying mobile and tablet screen sizes, the design needs to be responsive. Furthermore, the products, promotional offers, and CTAs need to be intuitively displayed on the smartphone screen, optimized for thumb-browsing and swiping. Investing in a professional e-commerce web design is therefore all the more necessary in the era of smartphone addicts!
Thankfully for e-commerce start-ups today, the prospects are wide open. Several well-experienced, professional web-design companies provide cost-effective, flexible, and customized e-commerce website designing packages. To even consider competing with the e-commerce giants in the Indian market today, you need to rely on solid professional expertise and experience. An intuitively designed e-commerce store can help you scale up the ladder of business growth and profitability.